MUSK. GATES. JOBS. YOU.

You have something incredibly important to contribute to the world. You’re not just an overachiever. You’re a TRUE LEGEND. 

To create a company as legendary as you are, you can’t just build a better mousetrap. You need to create an entirely new category, and that requires INNOVATION.

LET’S TURN YOUR WORLD-CLASS EXPERTISE INTO A GLOBAL BUSINESS SENSATION.

At Nida Leard, we know creating legendary companies requires a distinct form of innovation that combines visionary thinking, intuition, business strategy, and scientific analysis, so we created a proven approach to innovation called the Genius-Brand Innovation Method™ to turn your Genius-Based Business™ into a legendary market outlier.

Legendary status begins with having a one-of-a-kind market position. Here’s how you know you DON’T have one.

❌ You don’t have as many clients as you want.
❌ Growth is too slow.

❌ Your advertising doesn’t work that well.

❌ Your clients don’t spread the word.

❌ Selling feels like an uphill battle.

❌ You have to work hard to beat out your competitors.

❌ It’s complicated to explain why you’re different.

❌ Your business is too expensive to run.

WHEN YOU’RE UNDIFFERENTIATED (OR ONLY A LITTLE DIFFERENT)

YOU SPEND ALL DAY FIGHTING THE WRONG BATTLES.

Optimizing social media
Dumping dollars into ads
Having long sales conversations

Designing complicated marketing funnels
Conquering customer service issues
Undercutting the competition 

Working outside your genius zone

You think these actions will help you win but there’s a better way.

I CAN HELP YOU BECAUSE I’VE BEEN THERE TOO.

I’ve been an entrepreneur for two decades.

When I started, I sold anything to everybody and made very little. It wasn’t until I found my own uniqueness, learned to leverage my Genius-Based Business™, and mastered the Genius-Brand Innovation Method™ that the businesses I built skyrocketed.

Now, I help my clients scale their world-class expertise and build businesses that truly make them happy, while they change the world.

In short, they “awaken their truth.”
Isn’t it time we awaken yours too?

EXPERTS LIKE YOU SPEND YEARS, OFTEN DECADES, MASTERING THEIR UNIQUE GIFTS & BECOMING THE BEST OF THE BEST.

YET THEIR BUSINESSES OFTEN APPEAR INDISTINGUISHABLE FROM AMATEURS.

Here are five reasons why that happens.

#1 An Undifferentiated Vision

Solving everyday problems doesn’t inspire innovation. You need a vision so big it feels nearly impossible.

#2 Cookie Cutter Offers

If you’re using formulas and templates to create your offers, you’re a copycat brand in the making.

#3. Ordinary Results

Above-average results are boring. Without unparalleled results, you can’t be a legend.

#4. 4-Star Client Experience

If your clients aren’t raving about your 5-star client experience, your speed of growth will suffer.

#5. Possibility-Based Thinking

Most businesses are simply old ideas in a new dress - not innovative, iconoclastic, and one-of-a-kind.

Ready to Turn Your Genius-Based Brand into a Legendary Market Outlier?

At Nida Leard, we work so closely with our clients, they become like family. It’s a joy & an honor to build your Genius-Based Business™ with you.

Innovating a one-of-a-kind market position gives you:

• A lane of your own without competition

• Easy and obvious differentiation 

• No-cost audience acceleration, as fans and followers flock to your brand

• Permission to charge the highest fees in your category

• Services that sell-out

• A months-long client waiting list

• Leverage with vendors

• A story that begs for publicity

• Prestige and clout in your industry 

At Nida Leard, we innovate your business model + client experience from the ground up, so you not only become the industry leader, you create a new category - something that’s never been done before.

Hi! I’m Nida Leard, CEO of Nida Leard Consulting.

Most companies shoot for a 10% year-over-year growth rate. In one year, I 54X'd my business with the Genius-Brand Innovation Method™. The growth was a result of collapsing dozens of offers into one singular focus. This is when I created my 12-month private consulting opportunity. I knew experts like you needed this distinct approach to innovation and growth consulting in order to become icons in their fields.

The goal of our private consulting work is that you create six specific outcomes:

#1 To Awaken Your Truth & Answer the Question: Why You?

To be truly innovative, you need to know what you were born to do. Only 1% of humanity becomes self-actualized. They work from the deepest sense of awareness about their own values, motivations, and intentions. We’ll dive deep to awaken your truth and find where your purpose and joy intersect the market need and economies of scale. Then we’ll design a business model that is truly satisfying to you - one that changes the world.

#2. To Be So Different Your Company Becomes the Icon of Your Industry

You need an iconic vision, a unique set of client problems to solve, an unquestionably unique market position, and messaging that captivates. We have a world of scientific market research and business development tools at our disposal to turn your genius into a relatable, irresistible company that owns a preeminent market position - one that is world-class, uncontested, unrivaled, and unforgettable.

#3 To Design Customized, Scalable Offers that Break the Mold 

What you sell should (1) make you happy to deliver it and (2) produce unparalleled results for your clients. I call this the Point of Convergence, when your life purpose intersects your desired impact. If you desire to scale, your offers should be scalable without compromising on quality and excellence.

#4. To Deliver Results so Legendary They’ll Think You’re Cheating

We’ll investigate, measure, and optimize the results you create for your clients. The Genius-Brand Innovation Method™ allows us to begin with subjective and objective measures of success, and build a framework for systematically reinventing the systems, processes, and quality control measures you need for ensuring 100% client satisfaction. (Yes, 100% is possible.)

#5. To Ensure Every Aspect of Your Client Experience is 5-Star

Client experience is an art and a science. It has objective elements, like the time it takes to receive a call-back, as well as subjective elements like the brand’s look and feel. Every client touchpoint is reviewed and reimagined to its highest and best possibility. This isn’t just a feel-good activity. It drives growth acceleration through word of mouth referral, social media virality, and built-in ways to encourage repeat clients and upsells.

#6. To Create a Culture of Real Innovation in your Company 

Once you learn our Genius-Brand Innovation Method™ you can use it again and again on your path to preeminence. It’s a proven way to create messaging that disrupts, offers that sell out, “I’ve never seen that before” results, and client experiences that inspire. When your thinking becomes legendary, so does your company.

What We Help Our Clients Achieve

Our Genius-Brand Innovation Method™ creates a one-of-a-kind market position and solves these business needs and challenges:

BUSINESS GROWTH STRATEGIES

- more sales 

- more profitability

- more clients

BRAND DIFFERENTIATION

- identify a problem no one else is solving + solve it

- differentiate your business from all your competitors

- side-step market saturation by creating a new category

OFFER UNIQUENESS

- design new, innovative offers noone else has

- reimagine your current offer suite

- create new offer categories unique to your industry

PRICING & SALES STRATEGY

- raise your fees to ultra-premium rates

- accelerate your sales cycles

- increase client retention, renewal, & average spend

CONSUMER & INDUSTRY RESEARCH

- interview clients to truly understand their pain points and needs 

- measure client satisfaction, reasons for purchase, and objections

- map out the buyer’s journey and the transformation process

STRATEGIES FOR SCALE

- design a process to duplicate yourself

- innovate a methodology for scaling your genius

- build systems around yourself to scale YOU

DEVELOPING YOUR INTELLECTUAL PROPERTY

- define your unique methodologies and approach

- capture and protect your inventions, creations, and uniqueness

- carve out your areas of thought leadership

BUILDING CLIENT-CENTERED CULTURE

- create customer-centric programs

- design marketing strategies that elevate the client

- develop client feedback programs

COACHING FOR SELF-ACTUALIZATION

- deep personal transformation

- building the life and business you truly desire

- disrupting yourself at each stage of growth

How Our Genius-Brand Innovation Method™ Works

Our Genius-Brand Innovation Method™ is a scientific process of producing a legendary market outlier.

 HOW WE WORK & WHAT WE OFFER

Our Genius-Brand Innovation Method™ Innovation + Growth Consulting comes in three flavors:

Ready to innovate your Genius-Based Business™ into a Legendary Market Outlier
with Nida Leard?